“We need radical ideas if we want museums to become accessible spaces in our communities,” says Marianne Bargeman, Head of Learning and Interpretation at ARoS, one of Scandinavian’s largest art museums

“We need to understand… that the community is not a homogenous, compliant group.”

You want to create a space that isn’t dedicated to art, inside a museum?
I believe art is interesting when it meets people. I find it fascinating when people can relate to an artwork as part of their day-to-day lives. Art has the capacity to activate knowledge, which is why we believe ARoS Public can inspire reflection and meaningful conversations.

ARoS Public — rethinking the museum experience as a modern community centre
[Img The Eye Tracker at ARoS Public]

“I would love for museums to become spaces that encourage political discussion and debate.”

Let’s get back to the idea of museums as a space for discussion…
I would love for museums to become spaces that encourage political discussion and debate. But we need to dare to have an opinion. It’s not just about taking political sides. It’s about mediating different and increasingly polarised communities.

“At ARoS Public, we use digital when we cannot achieve our goals using more traditional means.”

Where does digital fit into all of this?
At ARoS Public, we use digital when we cannot achieve our goals using more traditional means. It’s a powerful and playful approach to realising radical ideas. Every tool we develop is part of a playground that instigates reflection and conversations.

The Recording Booth, ARoS Public (click here for img src)

“Start with a purpose… be honest, are you relevant to your local community, city or region?”

What would your advice be to museums defining their digital strategy?
Start with a purpose. Revisit your mission. Look around you, be honest, are you relevant to your local community, city or region? Once you have a clear purpose, take small steps. There are so many options with digital, which is why you need to focus. It’s a case of knowing what you shouldn’t do.

ARoS Salon, the venue for the Digital Identities seminar (img src)

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Abhay Adhikari

Abhay Adhikari

I am interested in the context & values of our Digital Identities.