This experiment on inclusive storytelling helped a mobile-first publisher increase engagement with rural communities in India by 43%

Mobile Vaani reaches over 800,000 households across 12 Indian States. They participated in the Digital Identities workshop powered by Google News Lab and received one-to-one support to implement an experiment to increase engagement for their flagship programme Janta Ki Report.

A snapshot of the stories shared on Mobile Vaani. src: http://www.gramvaani.org/?cat=14
The Digital Identities workshop in Delhi (May, 2018)

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Abhay Adhikari

I am interested in the context & values of our Digital Identities.