The other day I was shocked to see our product Careview showcased at an event with zero diversity. But after the first flush of anger passed…
… I wondered — why is it that Careview was the only non-clinical solution to win an NHS innovation award? What is it that led Careview to be named a world-changing idea by FastCompany? And why are we seeing such positive outcomes in our city-wide trial?
Could it be:
- Between us we speak 10 languages, so we realised that frontline Health Care teams will engage with similar diversity. As a result, we designed a solution that caters to all?
- We represent many genders. So we know life-long relationships come in different forms. Therefore, social isolation as well can take many (hidden) forms.
- Maybe it’s the fact that many of us are immigrants, we understand the anxiety both users & service-providers experience when they feel out of place.
So, don’t surround yourselves with people who look & sound like you. You’ll create rubbish products.
Make an effort, reach out to someone different, both sides feel nervous. Don’t be a gate-keeper. The rewards for creating access are far greater.