Special Guests — Unlimited Van Abbemuseum

The Myth of Demographics

A Q&A with Mariët Erica from Van Abbemuseum

Mariët is presenting a post-seminar talk at the upcoming Digital Identity sessions hosted by Van Abbemuseum in November. She talks about her role, the challenges and opportunities of using social media and the myth of demographics.

Mariët Erica, Online Communications Manager, Van Abbemuseum

“I work on long term digital projects, but at the same time, they are really about the here and now.”

“I think demographics are a bit of a myth on social media. It doesn’t really matter if the people we want to speak don’t fall under certain headings and categories.”

“Beyond demographics, understand the nuance of communicating with audiences on different platforms . Take some time to familiarise yourself with their expectations.”

I am interested in the context & values of our Digital Identities.

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