Here’s how four Swedish cultural institutions that receive over 1 million visitors, re-imagined storytelling to create positive social impact

The smallest possible step for the Rättvishistoria campaign was to work with their community on social media in order to identify women who should be included in Swedish history.

Let’s take a long-term view, what does your organisation really want from digital?

Creating participation on social media requires greater commitment from the organisation and the outcome can remain nebulous for quite some time.

Why do we need to re-invent the wheel, yet again?

Hartbeat /Queird is an example of young LGBT YouTubers who are unafraid to address topical issues
Kodaikanal Won’t newshacked the Nicki Minaj video Anaconda to start a global campaign
Once you have your idea in place give staff time to understand how they can benefit and contribute to social media activities. This approach is vital to a cross-departmental project.
Every member of the Rättvishistoria campaign by Historiska museet can be seen on the home page of the website

What is the smallest possible step you can take to make your ‘big idea’ public?

What does your organisation really want from social media? That’s what we set out to discover in the 2015 edition of the Swedish Digital Identity programme. The four participating organisations receive over 1 million visitors a year.
The smallest possible step can also be used to create internal clarity. For example, Naturhistoriska riksmuseet used this step to create an institutional voice that would allow them to talk about evolution and change.
Breaking the big ideal down into a series of small steps that can be made public help manage risk
The Instagram channel for Naturhistoriska riksmuseet which features content co-produced with the community
The former Minister of Foreign affairs Carl Bildt visited and commented on project run by Tekniska museet

Ok folks, it’s time to burst out of the engagement bubble and discover new audiences

How do we break out of the engagement bubble and reach new audiences online? Historiska museet did so by engaging influencers such as Özz Nûjen, a Kurdish stand up comedian who lives in Sweden

What does success look like?

After running the pilot project over the summer, Naturhistoriska riksmuseet introduced the urban gardening project to 60,000 people at the largest gardening fair in Sweden.




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Abhay Adhikari

Abhay Adhikari

I am interested in the context & values of our Digital Identities.

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