A responsive approach to storytelling helped the Indian Express increase weekly page-views to its new vertical by 30% in two months

In March 2018, the Indian Express launched a new vertical — Audio, offering podcasts on a wide range of themes — from deep dives into environmental issues to lifestyle and daily news. They participated in the Digital Identities workshop powered by Google News Lab and received one-to-one support to run storytelling experiments.

Promotional content for the Express Adda Podcast on Audio
The audience-engagement campaign to celebrate the 100th episode of 3 Things, the daily news show
Click here to listen to a record of our week in India. This podcast has been edited by Amanda Aronczyk.

I am interested in the context & values of our Digital Identities.